$650 per 30 days
Facebook & Instagram Ads Management
Setup and weekly management of up to 3 Meta campaigns, including 6 ad designs with copy and an end-of-period report.
One-time service
Advertising Strategy & Campaign Planning
A written plan that defines who to reach, which channels to use, how to split the budget and what to run in the first 30 days.
Service overview
Many businesses start advertising by boosting a post or copying a competitor. This service puts a plan in place first. We review your business, your goals and up to three competitors, then recommend the channels, audiences and budget split that suit your situation.
You receive a strategy document you can act on yourself or hand to any team. Campaign management is not included; if you want us to run the campaigns, the matching management service is priced separately.
Who it is suitable for
- Businesses about to run paid ads for the first time
- Teams that have run ads without a clear plan and want a reset
- Owners comparing Meta, Google, LinkedIn or display advertising before committing a budget
- In-house marketers who need an outside view before a launch
Exact deliverables
- Business and advertising-goal review
- Review of up to 3 competitors
- Target-audience definition
- Advertising-channel recommendations
- Suggested advertising-budget allocation
- A 30-day campaign plan
Delivered as a written strategy document.
Fixed price and billing unit
$350per project — a one-time fee for the deliverables listed above.
Extra work, additional accounts or larger budgets are quoted separately before they start. See all pricing.
What we need from you
- A description of your products or services, prices and target markets
- Your goals for advertising, such as inquiries, sales or sign-ups
- The names of up to 3 competitors you want reviewed
- Your intended monthly advertising budget, even if approximate
- Any past campaign history or results you are able to share
How the work proceeds
- 1We send a short questionnaire and agree the goals in writing.
- 2We review your business, website and up to 3 competitors.
- 3We define audiences, choose channels and draft the budget split.
- 4We write the 30-day campaign plan and deliver the strategy document.
- 5We walk you through the document on a scheduled call or by email.
This follows our general seven-step process.
Revision and scope boundaries
- Competitor review is limited to 3 competitors and uses publicly available information.
- Budget allocation is a recommendation; you decide the final spend.
- Questions about the delivered document are answered by email. Major changes to goals after delivery are quoted separately.
Not included
- Campaign setup or management (see the management services)
- Ad designs, video or copywriting
- Market research surveys or paid research tools
- Advertising spend
Questions about this service
Yes. The strategy document is written so that anyone running your campaigns can follow it.
Not necessarily. Read-only access helps if you have past campaigns, but the plan can be prepared from the information you share.
You can request one of the management services. The plan gives that work a clear starting point.
Services that pair well
$550 per 30 days
Display & Retargeting Campaign Management
Up to 2 Google display or retargeting campaigns with one banner creative adapted into 6 sizes, placement monitoring and reporting.
$250 per package
Advertising Copywriting
A full set of ad copy for one product or service: 10 ad variations, 20 headlines, 10 calls to action and 3 video scripts.
Interested in Strategy & Planning?
Share your goals and the service you are interested in. We reply with questions and a written proposal before any work begins.